About Amazon Shipping
Learn what Amazon Shipping is, which selling channels it supports, and how it fits into your daily shipping operations.
Amazon Shipping is a parcel delivery service for businesses. Amazon Shipping collects packages from your warehouse and delivers them to your customers across the UK—whether those orders come from Amazon, your own website, or other sales channels.
Your parcels travel through Amazon’s logistics network, the same infrastructure that delivers millions of Amazon orders every day. That means automated sort centres, a large driver fleet, and tracking built in as standard.
Is Amazon Shipping right for your business?
If you ship 40 or more packages a day from your own warehouse, Amazon Shipping is built for you. Amazon Shipping works for:
- Amazon sellers who fulfil their own orders rather than using Amazon’s fulfilment service
- Retailers and brands shipping from their own website or channels like eBay, Shopify, or TikTok Shop
- Businesses that sell on multiple channels and want a single delivery service for all of them
What makes Amazon Shipping different?
Powered by Amazon’s network |
Your packages move through the same sort centres and delivery stations that power Amazon’s own deliveries. |
Tracking built in |
Packages are tracked from collection to doorstep. Your customers receive SMS and email updates, and you get photo confirmation of most deliveries. |
Transparent pricing |
No additional residential surcharges or weekend delivery fees. The more you ship, the lower your rate—automatically. |
One service, all your channels |
Use Amazon Shipping for Amazon orders, website orders, or both. No separate accounts or contracts needed. |
Live support 24/7 |
Our support team is available seven days a week through live chat, email, and callback. |
No. FBA involves sending your stock to Amazon’s warehouses, where Amazon stores, packs, and ships it. Amazon Shipping is different—you keep your stock in your own warehouse, pack your own orders, and we collect and deliver them.
No. You can use Amazon Shipping for orders from your own website or other channels without selling on Amazon at all.
Amazon Shipping delivers across Great Britain, Northern Ireland, and the Isle of Man. A small delivery surcharge applies to remote and island postcodes. See the pricing section of this guide for full details.
Amazon orders
Orders from your own website or other channels
Note: Using Amazon Shipping for your Prime orders does not automatically enroll you in Seller Fulfilled Prime. You must apply separately through Seller Central and meet all SFP requirements.
Can you use Amazon Shipping for multiple sales channels?
Yes. Many businesses use Amazon Shipping for all their channels. You set up each channel when you register, and you can add or remove channels later as your business changes.
How do you create labels for each channel?
Amazon.co.uk orders |
Generate labels in Seller Central, or through your order management system if it supports Amazon Shipping. |
Website and other channel orders |
Generate labels through Shipper Central (our free web-based dashboard for creating labels, tracking shipments, and managing your account), through the Amazon Shipping API, or through a connected third-party platform such as Linnworks or ShipStation (see Section 12 for the full list). |
Shipper Central is Amazon Shipping’s free web-based dashboard. You use Shipper Central to create labels, schedule collections, track shipments, view invoices, file claims, and contact support. It’s included with your account at no extra charge.
Yes. Contact our support team and they’ll guide you through the process.
That’s fine. You can use Amazon Shipping for website orders only, without connecting your Seller Central account.