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Amazon Shipping INSIGHTS

Everyday gamechangers: Exploring the step-by-step approach to innovation in shipping

Download the B2B International report for in-depth insights from e-commerce retailers in the UK, France, Italy, and Spain, on innovation in parcel delivery.
"Innovation is not about instant transformation. It is not a silver bullet. Instead, innovation is perceived as a journey: a continuous, step-by-step process of change. Often, effective transformation comes from incremental digital and technological advancements, such as improved tracking or sorting technology. We call them ‘everyday gamechangers.’ Tweaking. Streamlining. Modernising."

The report

As a parcel delivery service, we wanted to explore how innovation is shaping the day-to-day delivery experience for retailers and what the future holds. To do this, we commissioned B2B International, an independent research consultancy, to conduct in-depth qualitative interviews with large to enterprise e-commerce retailers (shipping more than 1,000 parcels a day) across the UK, Italy, France, and Spain, spanning key industries such as fashion, health and beauty, and electronics, as well as industry experts in third-party logistics.
"Innovation is not always a one-off, headline-grabbing change. Sometimes, powerful transformation comes from dedicated, continuous improvement: a tweak to a delivery route here, a reduction in packaging volume there. What matters is that curiosity and drive to find better ways of doing things." Ines van Gennip, Head of Amazon Shipping EU.

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