Moving e-commerce goods from the point of distribution to the end consumer is made up of three distinct stages: the first mile, the middle mile, and the last mile. Each of these stages plays an important role in the logistics process and presents opportunities to create efficiencies, reduce costs, prevent delays, and enhance the customer experience.
Before diving into each stage, it’s worth noting that technology for end-to-end visibility, analysing performance data to identify and address bottlenecks, and fostering strong partnerships with logistics providers can provide benefits at each stage.
What is first mile? The starting line
The first mile is where a product’s journey begins after an order has been placed. It covers the movement of goods from the point of origin, such as from the manufacturing facility or supplier fulfilment centre, to a regional distribution centre or delivery station. The first mile is crucial because any delays, inefficiencies, or mistakes at this point can create a ripple effect that leads to missed deliveries or inventory challenges that disappoint customers.
Prior to the first mile, goods are usually picked and packed at retailer fulfilment centres based on customer orders. Picking and packing refers to the process of selecting items from inventory (picking) and preparing them for shipment (packing). Implementing efficient picking and packing processes can keep goods moving quickly into the first mile. Ensuring products are ready on time, working with reliable transportation partners, and accurately anticipating inventory needs will help the first mile run smoothly.
What is middle mile? Managing the middle
The middle mile moves products between warehouses and distribution centres, connecting the first and last miles. For example, at this stage products may be transported from local hubs to regional distribution centres or delivery stations. The middle mile moves products even closer to consumers, but stops short of getting them to the end customer’s doorstep. Depending on where facilities are located, the middle mile can cover long distances.
Explore opportunities for backhauling, utilising the delivery vehicle’s return journey to the warehouse or distribution centre, to cut costs and reduce the environmental impact.
What is last mile delivery? Completing the delivery
The last mile is the final step in moving products to the end customer. Simply put, it covers the parcel’s final pickup and delivery points. The last mile, also called the final mile, is crucial because it is often a consumer’s last interaction with a brand and can leave a lasting impression.
Opportunities for efficiencies at this stage include choosing a delivery service provider that offers flexible delivery options - such as scheduled time slots and rescheduling, and end-to-end tracking so consumers can check when delivery drivers are nearby and reduce failed first delivery attempts.
Amazon Shipping: Your Trusted Partner from First Mile to Last
At Amazon Shipping, we handle every step of the e-commerce delivery journey - from first mile pickup at your warehouses, to middle mile transportation to our delivery stations, and final mile delivery right to your customers’ doorsteps. As an end-to-end logistics provider, we utilise Amazon’s transportation infrastructure to ensure your products move quickly and efficiently through each stage.
Our flexible delivery options, choice of reliable delivery speeds, and competitive rates make us the trusted partner to power your e-commerce logistics. You can get started with us here.
